Springing into action when opportunity knocks.

It was the pause heard ’round the world. A split-second of silence that cost a “Wheel of Fortune” contestant an Audi Q3 after she gave the correct answer but lost on a technicality. And when fans watching in their living rooms took to social media to complain about the injustice, we helped Audi spring into action to make it right…while generating more than 1.4 billion earned media impressions for the brand in the process.  

We made it our mission to help solve the final piece of the “Wheel of Fortune” puzzle—finding the contestant and giving her the wheels she so rightfully deserved. We shifted the conversation from overwhelmingly negative to universally positive and fanned the flames as things played out on social media, tweeting #GiveHerTheQ3 and asking the public to help the brand find Charlene.  

As momentum immediately grew, we spent the next 24 hours sharing the story with media everywhere. And with so much media interest, we maximized its potential by taking it for another spin—this time sharing the moment Charlene was given the keys to her new ride.