TV co-workers return to the office to create a buzz without the buzz.

Heineken needed to make a splash with the U.S. launch of a zero-alcohol version of its flagship lager — but in a way that overcame the stigma often associated with non-alcoholic beers.

The Now You Can campaign celebrated moments where you can make beer a part of everyday life. To kick it off, we proclaimed April 26th “Bring Your Beer to Work Day,” letting workers everywhere know they could enjoy a cold Heineken 0.0 while on the clock, because #NowYouCan.

To kick things off, we reunited a pair of stars from The Office and surprised a real workplace, creating content for earned, owned and paid media efforts. Meanwhile, media relations efforts, influencer partnerships and a Twitter-based sampling program help spread the word — and beer — to workplaces across the country.