Well, here it is. In all its glory, “Freddy Frees Friday.” This is the culmination of a lot of months of hard work on the part of a vast sea of people, and we here at Fast Horse are very, very proud. It is a short film we brought from concept to completion to help promote Radisson’s summer “Friday is Freeday” promotion. Please watch, seed, link, embed, gossip about, and generally spread across the Web as much as you can. I know that’s shameless, but really we are just proud our little baby can finally walk on its own.

This video also represents another confident step deeper into the world of branded content here at Fast Horse. Projects like this are quickly becoming a cornerstone of the work that we do. I will post some more thoughts on the world of branded content soon, but for now, we are all just going to grab some popcorn, an ice-cold Coca-Cola (another shameless client plug), and kick back to enjoy. We hope you do, too.

(By the way, if you’re interested in embedding or sharing this video and want or need a YouTube version for that, you’ll find it here.)