Scott Broberg

Vice President

Joined Fast Horse: 2003

Professional Skills:
My work week usually blends some level of client counsel, branding and positioning work, special-event planning, sponsorship activation, content-marketing strategy and traditional/social media outreach. People say I’m versatile, but my specialty is sports marketing. I’ve got years of experience building and executing programs around nearly every sports league (except the World Footbag Association), working closely with some of the world’s most famous athletes in the process.

Path to Fast Horse:
Before Fast Horse, I worked at Weber Shandwick, the world’s largest PR firm, for more than seven years. After showing a little promise during a short freelance stint, the firm kept me around for an internship and ultimately gave me a full-time gig. From there it was a whirlwind of high-profile campaigns for clients such as Jim Beam and The Coca-Cola Company — ranging from special events, brand promotions and new product introductions to activation of sports and entertainment sponsorships. My favorite job, however, was spending my summers during college coaching youth baseball, trying to teach the infield fly rule to kids who were more interested in picking dandelions in the outfield.

Community Involvement:
I serve on the Board of Directors for Athletes Committed to Educating Students (A.C.E.S.), a non-profit organization devoted to providing tutoring and mentoring programs to inner-city kids in the Twin Cities area.

Key Insight:

Second place is just the first loser.

The List: Top Five Power Ballads of All Time:
“I Remember You” — Skid Row
“November Rain” — Guns ‘N Roses
“Love Song” — Tesla
“Home Sweet Home” — Mötley Crüe
“Every Rose Has Its Thorn” — Poison

My Hometown (And Best Thing About It):
Pine City, Minn. Best thing about it: The Pizza Pub, home of the finest pepperoni, sausage and mushroom pie you’ll ever taste.

I’m Famous For:
My diet. I don’t eat anything green and let’s just say I’m not afraid of a little repetition. I could eat turkey every day for a year — no trouble.

Very Few People Know That I:
I’ve never actually interviewed for any job I’ve ever held.

Scott's Professional Details

Broberg specializes in the creation and execution of strategic consumer marketing programs. Broberg’s experience includes senior-level counsel, branding and positioning, event planning and coordination, sports sponsorship activation, traditional and social media campaigns, research, writing, and budget management.

Since 1996, Broberg has developed and implemented consumer-marketing and brand-building campaigns, sports and entertainment-marketing initiatives and special events for premier national clients such as The Coca-Cola Company, Jim Beam Brands, Northern Tool + Equipment, Marvin Windows and Doors and Polaris Industries.

Before joining Fast Horse in 2003, Broberg was responsible for managing the day-to-day operations of Weber Shandwick’s Coca-Cola business, coordinating programs to support brand promotions and new product introductions, as well as many of Coke’s sports and entertainment sponsorships.

Broberg has extensive sports-marketing experience. He has helped clients plan and carry out marketing and sponsorship-activation programs around the National Basketball Association, NCAA Men’s Basketball Tournament, National Hockey League, Major League Baseball, National Football League and NASCAR. He has worked with a number of athletes serving as program spokespeople, including cyclist Lance Armstrong; Hall of Fame quarterback Joe Montana; NBA stars LeBron James, Tim Duncan and Yao Ming; Olympic gold medalists Shawn Johnson and Jim Craig; baseball great Andre Dawson and NASCAR Nextel Cup champions Dale Earnhardt, Bill Elliott, Dale Jarrett, Bobby Labonte and Tony Stewart.

Most notably, Broberg led a team coordinating publicity efforts to support Coca-Cola’s sponsorship of the Salt Lake 2002 Olympic Torch Relay. Featuring a mix of national announcements, special events and intense local media relations throughout the 65-day event, the program generated more than 435 million branded consumer impressions — making Coca-Cola’s association with the Torch Relay one of the most successful campaigns in the company’s history. From music to movies, Broberg has helped devise strategy and generate buzz for numerous entertainment-focused initiatives, including Jim Beam’s Rock and Country Band Searches and its B.E.A.M. (Benefiting Emerging Artists in Music) Grant Program, along with Coca-Cola’s affiliation with “Harry Potter and the Sorcerer’s Stone.”

Broberg serves on the Board of Directors for Athletes Committed to Educating Students (A.C.E.S.), a non-profit organization devoted to providing tutoring and mentoring programs to inner-city kids in the Twin Cities area.

A graduate of the University of Minnesota-Duluth, Broberg holds a degree in communication.