Cydney Wuerffel

Client-Relationship Manager

Joined Fast Horse: 2010
Professional Skills:
Blending traditional marketing strategies with digital elements to enhance their ability to communicate key messages. I’ve also been known to stretch a budget.

Path to Fast Horse:
Spent the best four years of my life studying public relations and Spanish at the University of Minnesota. After graduation, I found myself working at an integrated-marketing agency that had me helping clients with blogger outreach, SEO and social media before social media was cool. Throughout high school and college, I also waitressed, and firmly believe that everyone should be in the service industry once in their lives. The world would be a better place.

Community Involvement:
Every year I serve on one or two communications and event-planning committees, most recently for ARC Greater Twin Cities and Children’s Hospitals and Clinics of Minnesota.

Key Insight:

The best listener is usually the most dangerous person in the room.

Best Thing About My Hometown:
The best thing about Savage, Minn., is that growing up I could walk a few blocks and feed apples to horses, but now it’s a thriving city with a booming population. Every time I go back home there are new real-estate developments.

I’m Famous For –
My last name. People are either elated when they hear I’m related to Danny, or they have no clue what I’m talking about. Do you?

Very Few People Know This About Me:
Because I’m so tall, it’s never a surprise that I was captain of my high school basketball team, but people are usually surprised to hear that I danced competitively for 10 years. I even took a tap dance class last winter, and, I’m proud to say, I’ve still got it.

5 Things I Could NOT Live Without:
1. Lip balm
2. Vacations
3. Body lotion
4. Rock & Republic jeans
5. Pasta

5 Things I Could Live Without:
1. Pineapples
2. 5-inch platform heels
3. Tanning beds
4. Dog hair
5. Skiing

Cydney's Professional Details

Wuerffel specializes in creating campaigns that flourish both online and offline, integrating public relations, social media and online marketing. Having grown up on a computer, Wuerffel thinks in terms of online content, and dreams of clean, user-friendly design and viral videos.

Wuerffel has worked with clients ranging from restaurant chains to pharmaceutical corporations, entrepreneurs to B2B manufacturers, authors to health care organizations. With a background that includes public relations, sales and search marketing, Wuerffel’s skills cross industry and technology borders.

Before joining Fast Horse, Wuerffel served as an online visibility specialist at Risdall Marketing Group, tasked with creating public relations campaigns that thrive online, as well as offline. During her time at Risdall, Wuerffel won several awards, including a Gold SABRE, one of the marketing industry’s premier awards for branding and reputation management.

A native of Minnesota, Wuerffel serves on communications and event planning committees for both ARC Greater Twin Cities and Children’s Hospitals and Clinics of Minnesota.

When someone can pry Wuerffel off of the computer, she enjoys traveling, boating, reading, exploring new restaurants and walking around the lakes of Minneapolis with her dog.