Allison Checco

Senior Director

Joined Fast Horse: 2003

Professional Skills
I can tackle any event challenge you throw my way. And I’m a good strategist, too.

Path to Fast Horse:
My first job at the local Twist Cone prepared me to work in the fast paced marketing industry. At 14, I worked long hours, convincing folks the “Twister” tasted better than the DQ “Blizzard,” often providing immediate response and problem-solving to their hot-day dilemmas. Following that career starter, I met Jörg my junior year at the University of Minnesota and stalked him until he hired me at both Weber Shandwick and Fast Horse.

Community Involvement:
My heart belongs to Cornerstone Minnesota, an amazing organization that provides education, resources and assistance to victims of domestic violence. I’ve also been known to randomly hand out pizza, cookies and other goodies to the homeless

Key Insight

You’re only as good as the team that surrounds you. And I kick ass.

A List About Me:

  • My birthday should be a national holiday
  • I actually hope my kids grow up to be mildly naughty
  • I would die without my cleaning lady
  • Wine is too often my saving grace

My Hometown (And The Best Thing About It):
Aberdeen, S.D. I’m told Tom Selleck frequents the area for annual pheasant hunting expeditions.

I’m Famous For:
Spreading sunshine and venom

Very Few People Know That I:
Still hold the record for the longest discus and shot put throw in junior high — at least the last time I checked.

Allison's Professional Details

Allison Checco specializes in developing and executing consumer-marketing campaigns, promotions, special events, and community and media relations programs on behalf of local and national consumer clients

Since 1999, Checco’s work has included brand building, new product launches, sponsorship-awareness campaigns, online marketing, grassroots marketing, media relations, writing, editing and event planning for clients such as Nationwide, the Coca-Cola Company, Insight Schools, Blue Cross and Blue Shield of Minnesota, Polaris Industries, Minute Maid, Jim Beam Brands and MarineMax, Inc.

Checco was instrumental in the launch of several high-profile Coca-Cola products, including Full Throttle and VAULT, which received recognition from the PR industry’s top award programs.

Checco also has worked in the health arena during the pilot and national award-winning launch of Blue Cross and Blue Shield of Minnesota’s “do” campaign, which encourages people to improve their cardiovascular health by adding manageable bits of activity into their daily lives.

In addition, Checco’s expertise extends to programs in the entertainment and fashion industry. Highlights of her work include Coca-Cola’s affiliation with “Harry Potter and the Sorcerer’s Stone”; Jim Beam’s B.E.A.M. (Benefiting Emerging Artists in Music) Grant Program; DASANI’s Parsons The New School For Design “Fashion Week Challenge” featuring Heatherette designers; Jim Beam’s “Rock the Rackhouse” Band Search and private concert; launch of the limited-edition ‘N Sync bobblehead dolls for Best Buy Co.; and support for the Sprite Liquid Mix concert tour. Checco currently volunteers her time as a board member and member of the public affairs committee for Cornerstone, implementing strategic community and marketing outreach for the non-profit dedicated to preventing domestic abuse.

Prior to joining Fast Horse Inc. in October 2003, Checco held positions at Weber Shandwick, The Minneapolis Aquatennial and Firstar’s Capital New Year. Checco attended the University of Minnesota and concentrated her studies in journalism with an emphasis in public relations. In her spare time, she enjoys boating, fishing, yoga, cooking, snow skiing and browsing through bookstores.