Great Content Boosts Marvin Windows

Fast Horse helps Marvin Windows and Doors stay hot during a tough economy with a content strategy focused on generating leads and sales.

A powerful iPhone app engages customers on the move
Fast Horse helped Marvin hook customers by building a useful app that helped them check out how Marvin windows would look in their home. Users can snap photos of windows that need replacing and then choose from resizable images of window options, giving them a preview of which models would look best.

Bringing to life the world of fine home living
With MLuxe, Marvin’s blog on fine home living, we engage a tightly targeted group of fashion-forward consumers. MLuxe features daily posts on design trends, eco-style, home entertaining — anything that makes life richer, more enjoyable and more fashionable. Fast Horse produces content and also manages relationships with industry experts who provide guest posts. In two years, MLuxe has brought thought-leading content to tens of thousands of fashionistas.

Marvin makes windows, doors — and industry news
Fast Horse created a virtual news service at the International Builders Show, positioning Marvin as a thought leader in not only the window and door industry, but also in social media marketing. We produced live videos, tweets and blog posts throughout the four-day show — engaging potential customers and trade leaders at the event as well as those who couldn’t get there. Marvin emerged from the show as an acknowledged leader in content and social media.

Fact: In 2010, the third year of a catastrophic downturn in the building industry, Marvin posted strong sales gains and did not lay off any workers – while many of its competitors were losing sales and closing factories.


Focused content for targeted audiences
Fast Horse created a national e-mail marketing program for Marvin, with monthly communication to targeted groups: consumers, builders, architects, remodelers. Each group gets a message tailored to its specific needs – and Marvin gets a steady stream of leads. Open rates and click-through rates are well above industry norms.

Give useful information, get sales leads
Generating leads and closing sales for big-ticket products is no easy task in a down economy. Marvin and Fast Horse tackled the challenge by engaging potential customers with a visually appealing home remodeling and window replacement guide. It provided real value to homeowners – offering great information without slipping into a hard sell. The guide served as a centerpiece call-to-action for a 25-city marketing push geared toward replacement and remodeling. Years after the program ran, the guide continues to generate sales leads.

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