Fast Horse Makes The Grade With Insight School Of Minnesota
Ringing the bell for a new school
Insight Schools entered the Minnesota market as an unfamiliar brand competing in an increasingly crowded field. We helped Insight Schools break through the clutter via an aggressive media push and a creative marketing campaign at the Minnesota State High School Hockey Tournament, an ideal place to reach students and parents from throughout the state. The branded glasses we gave out — evoking the ultimate hockey movie “Slap Shot” — were a big hit. Insight earned prominent media play and, more importantly, generated first-year enrollment that exceeded the company’s expectations.
Ongoing outreach builds momentum
Growing a business in a new market takes good strategy and savvy execution. Fast Horse has helped Insight Schools boost its enrollment and brand recognition via an integrated campaign that has engaged the company’s targeted audience. We helped Insight Schools conduct a statewide series of information sessions that educated parents and students about online education. We researched and wrote white papers and op-ed pieces that highlighted Insight Schools’ key messages. We spotted good stories from inside Insight to generate positive media coverage. We executed a community relations initiative.
Good content anchors Insight Schools’ marketing plan
Fast Horse has helped Insight Schools engage prospective students and their families via a smart content strategy. Fast Horse conducts social media outreach for Insight Schools through Twitter and Facebook campaigns, including a student photo contest and a video series explaining the advantages of Insight Schools. We also have helped Insight Schools develop plans for a national blog and social media presence targeting key audiences.
Insight Schools Case Studies
