News Flash: PR Pros Caught Doing Their Job

Posted by on May 12, 2011 in Public Relations | 2 comments

News Flash: PR Pros Caught Doing Their Job

Former CNBC news anchor Jim Goldman and former political columnist John Mercurio aren’t exactly saints, but the substance of the criticism of the two seems off-base.

read more

RIP, USA Today

Posted by on Feb 15, 2011 in Consumer Impact, Entertainment, Media Industry | 0 comments

RIP, USA Today

This is John Reinan’s weekly marketing column for MinnPost.com. One of the great media innovations of our lifetime is dying. USA Today launched in 1982 as the first truly national newspaper. With its colorful design and a heavy emphasis on light news, it was often mocked as a shallow “McPaper,” but I’ve never been among [...]

read more

USA Yesterday

Posted by on Aug 30, 2010 in Marketing Industry, Media Industry, Technology | 0 comments

USA Yesterday

  Last Tuesday, David Brauer over at MinnPost got the scoop on a new hire we made as we continue to formalize and invest in our Content Marketing capability. On Friday, USA Today announced a dramatic restructuring they said would “usher in a new way of doing business that aligns sales efforts with the content we produce.” [...]

read more