Can You Sell Steak AND Sizzle?
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/3gvs3D. Elmer Wheeler is little known today, but he coined what may be the most famous marketing phrase ever. “Don’t sell the steak – sell the sizzle,” Wheeler said. This phrase is often trotted out to portray [...]
read moreHow to Sell a $50 Million House: It's All About the Basics
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/l98hu9. I’ve written in this space often– in fact, almost exclusively– about the changing world of marketing. So get ready for a rare treat: an item about achieving success through persistent application of the eternal fundamentals. I’ve long [...]
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