Tips For PR And Marketing Grads Entering The Big, Scary World
It was one year ago today a former college professor emailed me about an internship opportunity at an integrated consumer marketing agency in Minneapolis. The hiring process was fairly unconventional: Submit a resume, per usual, but along with it, a three-minute video cover letter. If you make it through interviews, show off your social media [...]
read moreNews Flash: PR Pros Caught Doing Their Job
Former CNBC news anchor Jim Goldman and former political columnist John Mercurio aren’t exactly saints, but the substance of the criticism of the two seems off-base.
read moreWhat Exactly Do You Guys Do?
At long last, we answer the question: What exactly do you guys do? Explore the revamped Fast Horse website to check out our proposition, portfolio and people.
read moreIt's Easier to Sell a Great Product
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/aXHLDs. The opening of Target Field is undoubtedly one of the most successful product launches in recent memory. And make no mistake, it truly is a product– a $545 million product that will generate untold millions in revenue [...]
read morePR ethics and bloggers' capitalism
The Federal Trade Commission raised quite a stink a few months ago when it released its new guides governing endorsements and testimonials, which the commission itself said would “affect testimonial advertisements, bloggers [and] celebrity endorsements.” I’m co-presenting at the next Minnesota Interactive Marketing Association event, a discussion about ethics around social media marketing. As you [...]
read moreWe're Not Done Hiring
We just bought a couple new laptops, so that must mean we have more job openings, right? Indeed we do! The first will be issued to an emerging superstar with serious social media chops, strong writing skills and a little gravitas to boot. Ideally, our new Client Relationship Director would be a highly creative and strategic thinker who [...]
read morePR vs. the hidden camera
As long as cameras have been small enough to stuff inside a duffel bag, a suitcase or a pocket, they’ve been used to expose actions people would probably rather have kept private. In most of those cases, there’s a PR team somewhere working hard to earn their paychecks — or perhaps reconsidering their career paths. [...]
read moreNeeded: More news releases that don't take themselves too seriously
All too rare, an exceptionally well-written news release is something this writer truly appreciates. It’s not just enough for an inspired PR pro to have an idea that’ll take the piece he needs to write from “poo” to “powerful.” He needs to work that piece through his colleagues’ and supervisors’ revisions and contributions — not [...]
read moreRank Nonsense
Agency rankings are worthless. Indulge me a moment on my soapbox. I received an email yesterday morning from a well-meaning researcher at the Business Journal, asking us to update our agency profile and revenue numbers for possible inclusion in the ranking of Twin Cities Top 25 Public Relations Agencies. “How do you define public relations?” [...]
read moreCongrats Homies
Turns out the other two finalists for the Silver Anvil in our category “Events/Observances, Seven Days or Fewer — Non Profits” were two agencies from our ‘hood: Weber Shandwick and Padilla Speer Beardsley. Congratulations to our friends at Weber Shandwick, Minneapolis, who scored local bragging rights and took home the top prize in our category last [...]
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