The Daily: It’s a Game-Changer
This is John Reinan’s weekly marketing column for MinnPost.com. You may not have heard of The Daily, but it’s going to change the way you consume the news. The Daily is an online newspaper that launched last week. The creation of news baron Rupert Murdoch, it’s designed specifically to be read on the [...]
read moreA Lesson from Catfish
Modern online marketing is less than 10 years old, and the rules are being rewritten every day. I was reminded of this at an excellent seminar in Minneapolis last week presented by the Online Marketing Connect Institute. For the average marketer, trying to get one’s brain wrapped around the online world can be dizzying. Should [...]
read more30 Seconds and Counting
I’ve watched every episode of NBC’s “The Office” this year on Hulu. It’s free and I can watch it whenever I want, two features that are quite accommodating for the viewer. However, there is one feature that I find pretty troubling. I might be alone here, but I’ve been loathing the advertisements that interrupt the programming on Hulu even [...]
read moreOh, the snark: Britney tangles with TechCrunch
Some things go together. Bagels and cream cheese. Peanut butter and jelly. Pickles and corned beef. (Hey, don’t judge until you’ve tried.) An unlikely duo? Britney Spears and TechCrunch. This past weekend, TechCrunch found a Harvard-only job site post offering up the position of Britney Spear’s online media manager. As you can imagine, the snark [...]
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