Olympic Marketing: Gold Leads to Gold
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/acMqQu. By now, you’d have to be living in a cave to not know about Lindsey Vonn. The golden girl of the Winter Olympics, a Minnesota native, got the big pre-Games buildup and delivered a gold medal in [...]
read moreOlympic Design: Lamer, Vaguer, Duller
Once every four years, people around the world rediscover their passion for curling, speed skating, and skeleton luge. I’ll certainly be tuning in to the Olympics to see my favorite skippers and sweepers, but I’ll also be on the lookout for excellence in Olympic design, or at least a few mediocre examples. Olympic host cities [...]
read moreTarnished Gold?
By this point, I’m guessing more people have seen the photo of swimmer Michael Phelps taking a hit off a bong than watched Sunday’s Super Bowl. I guess it shouldn’t be too surprising that a guy who eats 10,000 calories a day would smoke a little pot (perhaps it’s the munchies). What is surprising is [...]
read moreWill Marketers Strike Gold With Beijing Olympians?
I’m finally getting back to my normal sleep schedule after two weeks of staying up late every night watching the Olympics. I didn’t really care about the U.S. men’s basketball team (I see NBA stars excel against overmatched competition whenever they’re in town to play the Timberwolves), but I found myself riveted to the sports we only pay attention to [...]
read moreWorking With Lopez Is A Kick
You’ve seen a lot of Yao Ming on this blog in the last week. Certainly, Yao was a big media draw (literally) but I’d like to take a moment to mention Steven Lopez, the other Olympian who joined us for last weekend’s Coca-Cola 600. It would’ve been easy for Lopez, a member of the U.S. [...]
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