What's Next for News
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/c7bqa4. It’s been quite a week for viral postings on the future of traditional media and of newspapers in particular. Several have gotten a lot of attention as they made the rounds, including this one by Web theorist [...]
read moreTake a Bow, Dan Barry
For my money, this gorgeous bit of reporting on the demise of the Seattle Post-Intelligencer as we’ve known it captures what’s happening in the newspaper industry better than anything I’ve read so far. Inspired work, Dan Barry. Sadly, there’s not just a hole in New Zealand …
read moreShould Business Produce Its Own Media?
This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/ctxzvq. You’re a large corporation. Your local newspaper, business publication and TV stations are hemorrhaging revenue. They’ve made multiple staff cuts; they don’t devote the same amount of newshole or air time to covering your business or your market as [...]
read moreNavigating a Different Kind of Media
I’ve recently been dealing more often with trade publications and have been interested to see how the editorial-business relationship differs from the traditional newspaper world I came out of. There’s a lot more interaction between the advertising side and the editorial side. Stop the presses, I know — many Peepshow readers learned this years ago. But as NBC once said, touting [...]
read moreSuccess Stories
This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/dztztp. I heard some excellent marketing stories last week, and they didn’t come out of any of our region’s Fortune 500 companies or renowned ad agencies. Instead, they were the stories of former Twin Cities journalists who left the newsroom [...]
read moreAs media landscape changes, so must marketing
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/7b58fq. Sometimes I wish for the old days, when press agents would buy a few lunches, send a case of scotch to the newsroom at Christmas and ensure coverage of their clients in the only medium that really [...]
read moreAfraid of Social Media? Don't Be
Editor’s note: This is John Reinan’s weekly column for MinnPost.com. To view the original, go to http://tinyurl.com/6f5akv. The traditional media are imploding before our eyes. Gannett, the nation’s largest newspaper publisher, just finished slashing 2,000 jobs nationwide, including a couple dozen at the St. Cloud Times. Cuts at Gannett’s KARE-11 are expected soon. Blue-chip magazine [...]
read moreTraditional media: Battered, but not giving up
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/6d7kys. I’ve spent a lot of time in the last year or two trying to figure out new media. But lately, I’ve been devoting more thought to the old media. Why? The same reason people gawk at a [...]
read moreQ & A With Howard Liszt
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. It normally runs here on Tuesday, but we pushed it back a day this week because of election coverage. To see the original, go to http://tinyurl.com/5ef8g3. There’s never been a change in communications as dramatic and rapid as the rise of the Internet. As [...]
read moreOld Media, New Media & Commerce
[Editor's note: This is John Reinan's weekly marketing column for MinnPost. To see the original, go to http://tinyurl.com/6x7p88.] The dark cloud over the traditional media business looks like a silver lining to Scott Severson. As old-line media hemorrhage staff and ad revenue, Hopkins-based ARAnet is moving in with free print and Web content [...]
read more
