Newsmakers Don't Need to Play Ball With the Traditional Media Any More
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/azMH7e. Newsmakers have always tried to manipulate the media for the best possible coverage. But today, the game is more than ever stacked against the news outlets – and against news consumers hoping for more than self-serving sound [...]
read moreThe Internet Devouring Its Own
The Internet is now eating its own. News portals like AOL, Yahoo! and MSN, which helped devastate newspapers, magazines and local TV over the past decade, are themselves being damaged by social networks, notably Facebook.
read morePutting Up Paywalls on the Internet
This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://bit.ly/9Di7sa. The free ride on the Internet isn’t over yet, but there are a lot of people looking for ways to bump up the fare. Last week, AT&T announced the end of its unlimited data plan for smartphones. The problem: [...]
read moreLocal TV Facing Revenue Crisis
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/bxyQZJ. The financial meltdown of the newspaper business has been astonishing. From an all-time high of $49 billion in 2005, U.S. newspapers lost nearly half their revenue in just four years– to $28 billion in 2009, a drop [...]
read moreRobo-Journalism
Mainstream journalism has been in a freefall for the last few years, with newsroom staff cuts of 40 percent or more at many newspapers, magazines, TV and radio stations. Now comes another threat to journalism jobs. Just read the following news item from the Big Ten Network’s website: BLOOMINGTON, Ind. – Indiana cross country and [...]
read moreAs The Soap Disappears
By now it’s semi-common knowledge that soap operas got their name from the soap manufacturers that exploited them to advertise to bored housewives during the daytime hours every Monday through Friday. They brought a sense of drama and excitement to the lives of women whose home lives seemed uneventful by comparison. One of those manufacturers, Procter [...]
read moreThe Devolution of Media
Editor’s note: This is John Reinan’s weekly column for MinnPost.com. To see the original, go to http://bit.ly/b8tI1C. If you’re not acquainted with the work of the Pew Charitable Trusts on the media, you’re missing some of the most useful and thought-provoking research on the subject. Anyone interested in the state of the media would find fascinating material [...]
read moreToo Late to Leave the Sinking Ship?
There’s a really interesting story in Ad Age this week about the sales side of the communications business. Basically, it says that publishers and top salespeople in the print media who haven’t already made the move to digital are going to have trouble making it in the future. A couple of the key points: There’s enough [...]
read moreThink Different
I was thinking about the changes in the advertising business and I decided to look back on the top 100 ad campaigns of the 20th Century as chosen by Ad Age magazine. Their top choice: “Think Small,” Doyle Dane Bernbach’s Volkswagen campaign that began in 1959. A striking thing about the list is that only one [...]
read moreWhat's Next for News
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/c7bqa4. It’s been quite a week for viral postings on the future of traditional media and of newspapers in particular. Several have gotten a lot of attention as they made the rounds, including this one by Web theorist [...]
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