Who Could Be The Twin Cities’ Warren Buffett?
Warren Buffett is buying his hometown newspaper, the Omaha World-Herald. If only every city had a multi-billionaire to insure the future of its leading journalism organization.
read moreNewspapers Are Still Dead
Recently, John Reinan wrote that the end for newspapers is closer than you think. Recent events have only strengthened that prediction.
read moreThe Death Of A Business Icon (Not Steve Jobs)
The end is near for Eastman Kodak, a company that was the Apple of the 20th Century.
read moreThe End Of Newspapers Is Closer Than You Think
If present trends continue, the newspaper business will die before my 11-year-old daughter graduates from college.
read moreMillions Of Visitors, No Revenue
It’s tough to make money in online news. That’s the conclusion of a massive report issued last week by the journalism school at Columbia University. That comes as no surprise to print and broadcast executives, who have seen their once-mighty monopolies erode in recent years faster than a Mississippi River levee at full flood. But [...]
read moreMedia With An Axe To Grind
You know the phrase “caveat emptor:” Let the buyer beware. There’s another bit of Latin that people should acquaint themselves with: “caveat lector,” or let the reader beware. Never has there been so much information available to the public. And never has so much of it come from people with an axe to grind, either politically or commercially.
read moreHow The Twin Cities Could Soon Become A One-Newspaper Town
For years, I’ve believed that the Twin Cities would inevitably end up with one newspaper. That’s been the trend nationwide for half a century. Why should we be the only place that bucks it? Events in California could determine whether we finally succumb to that trend.
read moreFree Content = Unpaid Providers
This is John Reinan’s weekly marketing column for MinnPost.com. It’s been called journalism’s original sin of the Internet age: media companies giving away their content for free. Focused on their lucrative print and broadcast properties, they viewed the Internet as an afterthought and offered uninspiring websites as throw-ins for customers who wanted them. Having trained their [...]
read moreMore Pain Coming For Newspapers And Local TV
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. Some stability has returned to the traditional media. Local TV stations just fattened up on their usual feast of election-year commercials. And after four years of ruthless cost cutting, newspaper companies have slowed — not stopped, but slowed — their bleeding. But this brief [...]
read moreSomeone's Getting Rich Off Content Farming — It Just Ain't Me
This is John Reinan’s weekly marketing column for MinnPost. To view the original, go to http://bit.ly/9pXvUv. The future of journalism has arrived, and I’m excited to be part of it. No, not this MinnPost thing– that’s so 2009. I’m talking Associated Content, baby! I recently became a contributor to Associated Content, which bills itself as [...]
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