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	<title>Fast Horse &#187; Mean Joe Greene</title>
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	<link>http://fasthorseinc.com</link>
	<description>Minneapolis-based integrated marketing agency</description>
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		<title>30 Years Later, Mean Joe Greene Still Gives Franny Goose Bumps</title>
		<link>http://fasthorseinc.com/blog/2009/12/18/30-years-later-mean-joe-greene-still-gives-franny-goose-bumps/</link>
		<comments>http://fasthorseinc.com/blog/2009/12/18/30-years-later-mean-joe-greene-still-gives-franny-goose-bumps/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:00:27 +0000</pubDate>
		<dc:creator>Dave Fransen</dc:creator>
				<category><![CDATA[Fast Horse]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Mean Joe Greene]]></category>
		<category><![CDATA[NFL]]></category>

		<guid isPermaLink="false">http://www.fasthorseinc.com/blog/?p=5314</guid>
		<description><![CDATA[  In the last 12 years, I&#8217;ve had the pleasure of meeting and working with some pretty cool celebrities and athletes, but recently I got to meet my favorite NFL player as a kid. This year marked the 30th anniversary of the famous – and beloved – Coca-Cola commercial starring &#8220;Mean&#8221; Joe Greene. In the spot, [...]]]></description>
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<p>In the last 12 years, I&#8217;ve had the pleasure of meeting and working with some pretty cool celebrities and athletes, but recently I got to meet my favorite NFL player as a kid.</p>
<p>This year marked the 30th anniversary of the famous – and beloved – Coca-Cola commercial starring &#8220;Mean&#8221; Joe Greene. In the spot, an injured Joe hobbles down a stadium tunnel toward the locker room, with little Tommy Okon in tow. After Tommy gave his football hero a bottle of Coke, Joe tossed his coveted #75 jersey to the kid. Cue the music, Joe drinks the Coke and we all get goose bumps.</p>
<p>Joe and Tommy each won Clio awards  in 1980 for their work, but neither was able to attend the ceremony. Fast forward 30 years  –  Coca-Cola secured the trophies and wanted to present them to the guys in a special way. On Nov. 15, I joined a couple of fantastic Coke clients at Heinz Field in Pittsburgh (before the disastrous Steelers/Bengals game) where Bea Perez (Coke) and Art Rooney (Steelers) presented the shiny Clios to Joe and Tom in a pre-game ceremony.</p>
<p>Check out the video – my favorite part is the audible roar as Rooney hands the award to Joe, despite the stands being only half-full. It was a great moment for everybody involved and one of my favorite projects ever. By the way, I apologize for the shaky footage – I was using my digital camera and my hands are anything but steady.</p>
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		<title>A Big Fast Horse Weekend</title>
		<link>http://fasthorseinc.com/blog/2009/11/13/a-big-fast-horse-weekend/</link>
		<comments>http://fasthorseinc.com/blog/2009/11/13/a-big-fast-horse-weekend/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:00:37 +0000</pubDate>
		<dc:creator>Jorg Pierach</dc:creator>
				<category><![CDATA[Fast Horse]]></category>
		<category><![CDATA[Marketing Industry]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Expedition 206]]></category>
		<category><![CDATA[Mean Joe Greene]]></category>

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		<description><![CDATA[It&#8217;s a big weekend for Fast Horse, thanks to our friends at The Coca-Cola Company. On Sunday, our own Dave Fransen will be in Pittsburgh, where Steelers legend &#8220;Mean Joe&#8221; Greene will be presented with the Clio award he won 30 years ago for his iconic Coca-Cola commercial (above). The 1979 commercial became one of [...]]]></description>
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<p>It&#8217;s a big weekend for Fast Horse, thanks to our friends at The Coca-Cola Company.</p>
<p>On Sunday, our own Dave Fransen will be in Pittsburgh, where Steelers legend &#8220;Mean Joe&#8221; Greene will be presented with the Clio award he won 30 years ago for his iconic Coca-Cola commercial (above). The 1979 commercial became one of the all-time classics, thanks to Greene and his co-star, 9-year-old Tommy Okon.</p>
<p>Greene never actually accepted his Clio, so Coca-Cola arranged for him to receive the award in a special pre-game ceremony at Heinz Field, featuring Steelers President Art Rooney II &#8212; and a much older Tommy Okon. Franny will be on hand to make sure everything goes smoothly.</p>
<p>If you&#8217;ve never seen the ad, it&#8217;s well worth one minute of your time &#8212; and I challenge you not to get a lump in your throat.</p>
<p><img class="alignleft size-full wp-image-4922" title="206 logo" src="/wp-content/uploads/2009/11/206-logo.jpg" alt="206 logo" width="320" height="260" />On Monday, Scott Broberg and Mike Keliher will be in Atlanta to help kick off Expedition 206, an ambitious, yearlong, social media marketing program.</p>
<p>Coke is sending three &#8220;happiness ambassadors&#8221; around the world &#8211; 206 countries in 365 days, with one mission: find out what makes people happy.</p>
<p>The winning team will be announced Monday, with the expedition launching on Jan. 1. You&#8217;ll be hearing more from them &#8212; and us &#8212; as three young people with the world&#8217;s coolest jobs  embark on their journey.</p>
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