Marketers don't let marketers poke too much fun at cankles

By way of an article in Brandweek, I learned of a promotional campaign for Gold’s Gym that takes aim at the “fastest growing ‘aesthetic affliction’ in the United States” — cankles. Come on. Don’t pretend you don’t know what cankles are. There’s a lot of potential for a great “humorous awareness campaign,” to use Brandweek’s [...]