#RefuelOurTank: Red Cross Creates Call For Blood Donations At Race Track
Fast Horse helped the Red Cross as they headed to the famous Indianapolis Motor Speedway, where we asked blood donors to #RefuelOurTank.
read moreCar Dealers Should Do Better Job Handling Online Shoppers
About a month ago, I finally signed a two-year lease on a 2011 Ford Escape. It’s a modest vehicle, but it’s spacious and outfitted with all the necessary accoutrement. I’m happy. Before I finally settled, I spent countless hours reading online reviews and mauling through myriad specifications, like cargo space, wheel base, turning radius — [...]
read moreNeeded: More news releases that don't take themselves too seriously
All too rare, an exceptionally well-written news release is something this writer truly appreciates. It’s not just enough for an inspired PR pro to have an idea that’ll take the piece he needs to write from “poo” to “powerful.” He needs to work that piece through his colleagues’ and supervisors’ revisions and contributions — not [...]
read moreWe're not doing it because it's easy
Recently my buddy Jon Austin started a discussion about his key concern with using social media, specifically Twitter, for business communication: “it doesn’t scale well.” That is — sure, Scott Monty, Ford Motor Company’s in-house social media wizard, can handle most of the interacting and listening and sharing Ford needs right now, but what about [...]
read moreMMA Packs Punch With Young Adult Guys
What’s the highest-grossing event in the history of Target Center in Minneapolis? The T-Wolves/Lakers Western Conference Finals, U2, Prince or Hannah Montana all would be excellent guesses. But I’m hearing all of those high-profile events are expected to be knocked out tomorrow night by the Ultimate Fighting Championship (UFC). Once viewed as a barbaric activity that [...]
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