News Flash: PR Pros Caught Doing Their Job
Former CNBC news anchor Jim Goldman and former political columnist John Mercurio aren’t exactly saints, but the substance of the criticism of the two seems off-base.
read moreThe Ugly Side Of Blogging
Let’s all agree on one axiom of blogging: The more controversial the headline, the more a post is tweeted and shared — and the more traffic the blog gets. From headlines of “Seth Godin is dead wrong” to “My deepest secret with Andersen Cooper and Jello” to “Lara Logan Has Two Small Children At Home. [...]
read moreFit To Print?
Prior to last Monday night’s game between the New York Jets and New England Patriots, a piece from columnist William Rhoden appeared on the Times site depicting the Patriots as a franchise in decline. The headline touted, “The Day The Patriots Empire Began To Crumble†and the story proclaimed, “The shift has occurred: the Jets are in ascendancy, while New England is in retrograde.â€
read morePR ethics and bloggers' capitalism
The Federal Trade Commission raised quite a stink a few months ago when it released its new guides governing endorsements and testimonials, which the commission itself said would “affect testimonial advertisements, bloggers [and] celebrity endorsements.” I’m co-presenting at the next Minnesota Interactive Marketing Association event, a discussion about ethics around social media marketing. As you [...]
read morePR vs. the hidden camera
As long as cameras have been small enough to stuff inside a duffel bag, a suitcase or a pocket, they’ve been used to expose actions people would probably rather have kept private. In most of those cases, there’s a PR team somewhere working hard to earn their paychecks — or perhaps reconsidering their career paths. [...]
read moreHostage? What hostage?
New York Times reporter David Rohde had been taken captive by the Taliban in Afghanistan seven months ago and — thank the deity of your choosing — he recently escaped and found his way to safety. That’s wonderful news. Speaking of news, I would have guessed this gentleman’s capture itself would have qualified as news. [...]
read more
