Can You Sell Steak AND Sizzle?

Posted by on Oct 27, 2009 in Consumer Impact, Marketing Industry | 1 comment

  Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/3gvs3D. Elmer Wheeler is little known today, but he coined what may be the most famous marketing phrase ever. “Don’t sell the steak – sell the sizzle,” Wheeler said. This phrase is often trotted out to portray [...]

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