As The Soap Disappears

By now it’s semi-common knowledge that soap operas got their name from the soap manufacturers that exploited them to advertise to bored housewives during the daytime hours every Monday through Friday. They brought a sense of drama and excitement to the lives of women whose home lives seemed uneventful by comparison. One of those manufacturers, Procter [...]

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Graying of the Web

We came across some interesting info recently on age and Internet use. The under-30 crowd still dominates most categories on the Web, but older Americans are showing growth in some key areas of the Internet. According to Hitwise.com, the 55+ age group has nearly doubled its presence on social networking sites in the last two [...]

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