Free Coke Zero for Everyone

Posted by on Jul 7, 2008 in Consumer Impact, Fast Horse, Marketing Industry | 0 comments

In the 90-second clip above, Coca-Cola Racing Family drivers Jeff Burton (pictured), Jamie McMurray and Elliott Sadler promote “Taste of Victory,” a program we helped Coke develop and execute for last weekend’s inaugural Coke Zero 400 NASCAR race. It was a truly integrated campaign, which offered to give everyone in America over the age of [...]

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