Intern-For-A-Day Series: Bud Trades In Clydesdales For Thoroughbreds
Anheuser-Busch has launched a new marketing campaign that will allow the age-old Budweiser brand to reach a different group of consumers and expand its retail. The new target group is the under-30 crowd, which the brand seems to view as an untapped marketing gold mine.
read moreNaming The Next Stadium
OK, nobody asked, but I’ve got a plan for Zygi Wilf when and if he ever gets his new Vikings stadium. He shouldn’t sell the naming rights — exactly. What he should do is name the building Bud Grant Stadium. There’s nobody who resonates with Vikings fans like Harry Peter Grant. He’s one of us [...]
read moreMMA Packs Punch With Young Adult Guys
What’s the highest-grossing event in the history of Target Center in Minneapolis? The T-Wolves/Lakers Western Conference Finals, U2, Prince or Hannah Montana all would be excellent guesses. But I’m hearing all of those high-profile events are expected to be knocked out tomorrow night by the Ultimate Fighting Championship (UFC). Once viewed as a barbaric activity that [...]
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