Greenpeace outsources design for BP
So there’s this massive oil leak in the Gulf of Mexico. You heard about it? It’s kind of a big deal, and now President Obama is simultaneously calling for BP CEO Tony Hayward to be fired while working tirelessly to figure out “whose ass to kick.” BP has enough to worry about these days, and [...]
read moreCountries as Brands
This weekend I drooled over FutureBrand‘s recently released Country Brand Index (CBI). If you haven’t heard of Futurebrand – they’re a brand development company specializing in just about anything relating to a brand: research, strategy, design, management. In the index, FutureBrand rallies around the idea that countries have the potential to become some of the [...]
read moreWhen the Branding Gets Tough, the Tough Quit Branding
Word of Starbucks’ new “What Starbucks? I don’t see any Starbucks” strategy took me by surprise. Could you imagine a place that offered, among other things, two all-beef patties and special sauce on a sesame seed bun without being sold from underneath a pair of golden arches? That’s pretty close to what Starbucks seems to [...]
read moreBrandtags Part II: Guess the Brand
A while ago, I mentioned Brandtags.net, an experiment by Noah Brier that tests the theory that brands exist in people’s heads. A recent trip led me to play with the backwards section where visitors guess the brands based on other users’ tags. Some brands are dead giveaways (Apple’s popular tags include Steve Jobs, ipod and [...]
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