The Ugly Side Of Blogging

Let’s all agree on one axiom of blogging: The more controversial the headline, the more a post is tweeted and shared — and the more traffic the blog gets. From headlines of “Seth Godin is dead wrong” to “My deepest secret with Andersen Cooper and Jello” to “Lara Logan Has Two Small Children At Home. [...]

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Wanna blog? Then be like Drake

As an intern at Fast Horse, I spend a lot of time researching and compiling lists of blogs so we can make pitches on behalf of our clients. When doing so, I’m most concerned with a blog’s content, the frequency of its updates and what it’s doing to create a buzz. Bloggers who are most [...]

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Grabbing Eyeballs on the Web

Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To view the original, go to http://bit.ly/deOIrB. We update the Idea Peepshow five days a week. You’d be surprised at how uncommon this is among marketing and advertising agencies. Many Twin Cities agencies don’t blog, and of those that do, infrequent posting is the rule – [...]

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Morning Jog and Blog

As I was jogging on my treadmill, I came across an interesting piece in Self magazine by Sheila Monaghan and thought it would be a fun little tidbit to share with Idea Peepshow readers. Monaghan says that blogging is actually good for your health! Why? She lists these reasons: Sounder Slumber: Blogging about your feelings can bring on [...]

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