The Selling of the President
Editor’s note: This is John Reinan’s weekly marketing column for MinnPost.com. To see the original, go to http://tinyurl.com/5egs9b. I’ve avoided writing about the selling of the presidential candidates, though I’ve been tempted. Now that it’s over, however, I can’t resist doing a campaign post-mortem from a marketing perspective. I’d argue that perhaps the biggest factor [...]
read moreA Small Rant From a Voting Mom
Do these ads make anyone besides me say “UGH?” I know, it’s an important election this year, but if it’s that important, why are the political ads more about a person’s character than his policies? I don’t vote on character; I don’t think people should. But it seems like that’s all the candidates want you to know [...]
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