Latest PR Blunder Is A Great Reminder Of What Not To Do
A spectacular customer service blunder remind us that we must not forget the importance of each brand touchpoint.
read moreMultitasking TV Viewers Typify The Voracious Media Consumer
When was the last time you sat around the television with no laptop, tablet or smartphone in sight? Meet multitasking television viewers — the shrewdest audience in marketing.
read moreApple’s iPhone 4S Disaster: What’s In A Name?
Apple didn’t manage expectations. It let rumors about the iPhone 5 run wild. When the iPhone 4S was unveiled, consumers and media weren’t disappointed in what it was, but rather, what it wasn’t.
read moreClearChannel And Jennifer Lopez Bungle Big Radio Announcement
Jennifer Lopez’s big announcement on the ‘Today’ show isn’t what it seems and Ann Curry is not amused. For ClearChannel, it was a blown opportunity to make a big splash for the launch of I Heart Radio and a related music festival.
read moreTips For PR And Marketing Grads Entering The Big, Scary World
It was one year ago today a former college professor emailed me about an internship opportunity at an integrated consumer marketing agency in Minneapolis. The hiring process was fairly unconventional: Submit a resume, per usual, but along with it, a three-minute video cover letter. If you make it through interviews, show off your social media [...]
read moreNews Flash: PR Pros Caught Doing Their Job
Former CNBC news anchor Jim Goldman and former political columnist John Mercurio aren’t exactly saints, but the substance of the criticism of the two seems off-base.
read moreFast Horse Scores Load Of Awards At Minnesota PRSA Annual Classics
The Fast Horse crew attended the Minnesota PRSA 33rd Annual Classics on Thursday at Windows on Minnesota, located on the 50th floor of the IDS Tower. We brought along five graduating college seniors who were invited to network among the local PR community’s elite and, perhaps more importantly in the short term, score a free [...]
read moreFast Horse Named Finalist For Three Silver Anvil Awards
Everyone from Fast Horse migrated Tuesday evening to Club Jager for a special announcement from Jörg — and a random drawing. The announcement is a big one for Fast Horse: We’ve been named a finalist in three categories for the 2011 Silver Anvil awards. These are the Oscars of the public relations industry — and [...]
read moreMeet Islam's new PR guy
Mustafa Stefan Dill is launching a Ummah Relations, a new PR firm with a gigantic mission — bridging the divide between Muslims in America and their non-Muslim neighbors.
read moreHow To Apologize
In our media-saturated age, the public apology has become so commonplace as to be a cliché. These apologies are usually delivered in such a way as to deflect blame (“I’m sorry if anyone was offended”) or to avoid any admission of responsiblity that could be used in a legal proceeding. That’s why I was so impressed — moved, even — by the simple and direct apology delivered by the president of the University of Notre Dame last week.
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