A Hybrid Media Future
Sponsored content is going to become a bigger portion of your media diet. SAY Media is showing the way with a growing array of popular blogs and websites.
read moreWho Could Be The Twin Cities’ Warren Buffett?
Warren Buffett is buying his hometown newspaper, the Omaha World-Herald. If only every city had a multi-billionaire to insure the future of its leading journalism organization.
read moreEndorsement From USA Today Actually Hurts Sales
A web service found that displaying the USA Today logo on its site hurt business. It just goes to show that even after nearly 30 years, USA Today remains the Rodney Dangerfield of newspapers.
read moreNewspapers Are Still Dead
Recently, John Reinan wrote that the end for newspapers is closer than you think. Recent events have only strengthened that prediction.
read moreMultitasking TV Viewers Typify The Voracious Media Consumer
When was the last time you sat around the television with no laptop, tablet or smartphone in sight? Meet multitasking television viewers — the shrewdest audience in marketing.
read moreHow Big An Obstacle Is The Star Tribune’s Paywall?
If the Strib and other newspapers would’ve had the foresight to charge for online editions when they first launched, we wouldn’t think twice about paying in 2011. But as it stands, new paywalls feel like a takeaway.
read moreThe End Of Newspapers Is Closer Than You Think
If present trends continue, the newspaper business will die before my 11-year-old daughter graduates from college.
read moreThe Vogue September Issue: By The Numbers
In the world of fashion, September is the one month when thicker is better.
read moreCutting The Cable
Add cable and satellite TV to the list of old media that are getting hammered by the Internet. The nation’s six largest cable and satellite providers lost almost 600,000 subscribers in the second quarter of this year, the largest quarterly decline in history, according to Bloomberg News. Some of the loss can be explained by [...]
read moreJukebox Journalism
America’s newspaper companies just reported their second-quarter results, and the news was bad — again. Gannett, McClatchy, the New York Times, the Washington Post — all saw print advertising shrink by 6 percent to 10 percent from the same time last year. Iowa-based Lee is on the verge of bankruptcy. In some cases (e.g., the [...]
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