Marketing Via Self-Publishing
Tom Salonek didn’t set out to write a book – he just wanted to capture a few business and leadership principles to share with customers and employees of Intertech, the Eagan-based software development and training company he founded 20 years ago and built into a $10 million business. But as Salonek started writing, he realized [...]
read moreViral Campaign For New ‘Dragon Tattoo’ Movie Cloaked In Mystery
Our resident “Girl With the Dragon Tattoo” fan follows the mysterious viral campaign that has fans searching for movie props using GPS coordinates.
read moreJob Growth In Social Media
A new study shows that companies plan to continue the rapid growth of social media investment. That’s good news for aspiring community managers and content creators.
read moreMarketers: Don’t Ignore Baby Boomers
Youth is always served in the marketing business. But today’s seniors and near-seniors have more financial clout than ever. So why not go where the money is?
read moreDon’t Do This: Tips For Finding New Customers At An Expo
After countless irritating follow up calls and generic mass emails, one Pony has had enough of the hard sell business owners put on at expos.
read moreThe Death Of A Business Icon (Not Steve Jobs)
The end is near for Eastman Kodak, a company that was the Apple of the 20th Century.
read moreFree Marketing Tools For A Small Business Owner
You get what you pay for? Not with the current spate of free marketing tools for small business owners.
read moreTwitter = Elite, Facebook = Mass
Twitter is a great way to reach opinion leaders and intensely committed consumers. But it’s losing out to Facebook as a place to reach Jane and Joe Sixpack.
read moreGetting Well By Doing Good
The Sabes Jewish Community Center in St. Louis Park is at the forefront of an interesting new concept in cause marketing. While the story of the Internet has been about the relentless expansion of far-flung social networks, Sabes JCC is using a new social network based on physical fitness to build a tighter bond with [...]
read moreI Don’t Care About Your “Digital Cinema Presentation”
A movie theater barfed up this phrase before a movie. That is a message that’s not worth communicating. It’s a message only the writer’s boss cares about. To the audience, it’s as useless as a Jujube stuck under the armrest.
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