Don’t Do This: Tips For Finding New Customers At An Expo
After countless irritating follow up calls and generic mass emails, one Pony has had enough of the hard sell business owners put on at expos.
read moreThe Death Of A Business Icon (Not Steve Jobs)
The end is near for Eastman Kodak, a company that was the Apple of the 20th Century.
read moreFree Marketing Tools For A Small Business Owner
You get what you pay for? Not with the current spate of free marketing tools for small business owners.
read moreTwitter = Elite, Facebook = Mass
Twitter is a great way to reach opinion leaders and intensely committed consumers. But it’s losing out to Facebook as a place to reach Jane and Joe Sixpack.
read moreGetting Well By Doing Good
The Sabes Jewish Community Center in St. Louis Park is at the forefront of an interesting new concept in cause marketing. While the story of the Internet has been about the relentless expansion of far-flung social networks, Sabes JCC is using a new social network based on physical fitness to build a tighter bond with [...]
read moreI Don’t Care About Your “Digital Cinema Presentation”
A movie theater barfed up this phrase before a movie. That is a message that’s not worth communicating. It’s a message only the writer’s boss cares about. To the audience, it’s as useless as a Jujube stuck under the armrest.
read moreHow Much Is That Doggie?
Americans continue to lavish love and money on their pets. But who can blame ‘em?
read moreThe Mass Market Is Fading
When even Wal-Mart is too pricey for American shoppers, you know something’s up.
read moreBloggers, Consumers And Skirts, Oh My!
A Fast Horse intern buys a skirt — and her excitement over an outfit gives way to thoughts about the power of marketing and advertising, especially as it relates to her role in the game.
read moreTwin Cities Agencies Shine In The Big Apple
For one night last week, the MinneApple took a bite out of the Big Apple. The Public Relations Society of America held its annual Silver Anvil awards ceremony in Manhattan, and there was tremendous representation by Twin Cities agencies vying for the industry’s highest honor. When the evening ended, local agencies took home more than [...]
read more
