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Signs Of Spring: Baseball And Informational Interviews

Everyone in the agency world knows spring is really only good for one thing: doing informational interviews. Eager students, about to graduate and enter the work force, come clamoring our way, and we’re happy to oblige. Not because it’s easy, but because it’s critical.

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Natural Food: A Wedge Issue

Despite growing competition in the grocery business, The Wedge and a dozen other Twin Cities-area food co-ops are continuing to thrive.

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Is This How The Timberwolves Treat Free Agents?

If you want to work for the Timberwolves, polish your résumé and dig into your wallet.

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When Paying For Big Talent, Social Media Is A Must

As brands spend boatloads on celebrity spokespeople during the Super Bowl, many overlook the importance of a strong social media following.

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Launching A Super Campaign For A Certain Bowl Game

How Fast Horse is helping Coca-Cola reintroduce its iconic polar bears in time for this weekend’s big game.

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Lost In Translation At CES

Companies from all over the world made a huge investment in promoting themselves at the recent Consumer Electronics Show in Las Vegas. Here’s one company’s tagline that got lost in translation.

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O Brothers, Where Art Thou?

Smith Brothers cough drops don’t have the high profile they once did. But those bearded brothers were pioneers in marketing.

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Small Batch Coffee Makes A Big Difference

There’s something about a good cup of coffee that also does good for your local community. City Kid Java gives 100 percent of its profits to help fuel a variety of programs benefiting nearly at-risk youth.

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A Hybrid Media Future

Sponsored content is going to become a bigger portion of your media diet. SAY Media is showing the way with a growing array of popular blogs and websites.

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