When Paying For Big Talent, Social Media Is A Must
As brands spend boatloads on celebrity spokespeople during the Super Bowl, many overlook the importance of a strong social media following.
read moreLaunching A Super Campaign For A Certain Bowl Game
How Fast Horse is helping Coca-Cola reintroduce its iconic polar bears in time for this weekend’s big game.
read moreLost In Translation At CES
Companies from all over the world made a huge investment in promoting themselves at the recent Consumer Electronics Show in Las Vegas. Here’s one company’s tagline that got lost in translation.
read moreO Brothers, Where Art Thou?
Smith Brothers cough drops don’t have the high profile they once did. But those bearded brothers were pioneers in marketing.
read moreSmall Batch Coffee Makes A Big Difference
There’s something about a good cup of coffee that also does good for your local community. City Kid Java gives 100 percent of its profits to help fuel a variety of programs benefiting nearly at-risk youth.
read moreA Hybrid Media Future
Sponsored content is going to become a bigger portion of your media diet. SAY Media is showing the way with a growing array of popular blogs and websites.
read moreMarketing Via Self-Publishing
Tom Salonek didn’t set out to write a book – he just wanted to capture a few business and leadership principles to share with customers and employees of Intertech, the Eagan-based software development and training company he founded 20 years ago and built into a $10 million business. But as Salonek started writing, he realized [...]
read moreViral Campaign For New ‘Dragon Tattoo’ Movie Cloaked In Mystery
Our resident “Girl With the Dragon Tattoo” fan follows the mysterious viral campaign that has fans searching for movie props using GPS coordinates.
read moreJob Growth In Social Media
A new study shows that companies plan to continue the rapid growth of social media investment. That’s good news for aspiring community managers and content creators.
read moreMarketers: Don’t Ignore Baby Boomers
Youth is always served in the marketing business. But today’s seniors and near-seniors have more financial clout than ever. So why not go where the money is?
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