A Snag In The Zipper
Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?
Chipotle Scores Word-Of-Mouth Win With Item It Might Not Make
Chipotle’s quesarito, a burrito wrapped in a cheese quesadilla, is the Sasquatch of the quick-service restaurant industry. The word of mouth, however, is very real.
It’s Happening: Veronica Mars The Movie
Fans have been waiting for years with bated breath for this moment to arrive, and now the wait is finally […]
Gopher Women’s Hockey: Best Ever
The only teams winning championships in Minnesota these days are women. The Lynx won the WNBA title in 2011 and […]
“House Of Cards” And The Problem With Big Data
Netflix applied Big Data wisdom in creating ‘House of Cards.’ Turns out that as consumers of entertainment, we are so predictable.
How Often Does A CEO Thank You?
After buying an elliptical machine from 2nd Wind Exercise Equipment, John Reinan received a surprising piece of follow-up correspondence.
Romio, Romio. Where Now Shall I Go, Oh Romio?
It’s no Shakespeare, but this Romio could prove a lifesaver for one desperate mom headed to New York City.
Micro Lending On A New Level
More than 3,000 micro libraries in local communities nationwide help build a movement based on neighbor-to-neighbor book exchanges.
Fantastic Indeed! How Alcoa Helped Pioneer Content Marketing
In the 1980s, the company promoted the use of aluminum cans through a first-of-its-kind deal with the NFL to produce the cool ‘Fantastic Finishes’ segment during TV broadcasts.
Genderizing Business: Stereotyping Or Good Strategy?
Andrew pays a premium for haircuts at a salon that’s exclusively for men. Could genderizing businesses become a successful strategy for other industries?