If Pinterest Is For Girls, What Are All These Guys Doing Here?
Jen challenges the perception and recent hype that Pinterest is a gals’ domain. She poses the question to some of the guys using the digital billboard site: What are the top reasons that Pinterest is not just for women?
read moreOnline Reviews: Now We’re All Critics
Online reviews play an enormous role in where consumers eat, drink, visit and shop. But should consumers pay more attention to what others are saying simply because opinions are aggregated online?
read moreShould You Tip The Barista When Nobody’s Watching?
The question is not whether to tip the barista or not, John Reinan says. It’s whether they see you put your money in the tip jar.
read moreWelcoming Big Brother
John Reinan goes all apocalyptic on Google’s new privacy policy, which boils down to: Give up your privacy or you’re cut off.
read moreHow Many Blades Are Enough?
John Reinan gets a rude shock on a trip to buy razor blades. Apparently, you’re not a real man if you shave with anything less than five blades.
read moreMen Shop For Groceries. Marketing World Overreacts.
More men are taking on household grocery shopping duties and marketers are chomping at the bit to adjust retail strategy. But why?
read moreResolution: Cut Back On ‘Treats’ And Save Cash
Lindsey spends plenty of cash on convenience food, hot drinks and other indulgences. This year she resolves to trim the treats and put the money to better use.
read moreLatest PR Blunder Is A Great Reminder Of What Not To Do
A spectacular customer service blunder remind us that we must not forget the importance of each brand touchpoint.
read morePonies Predict Technology In 2012
In 2011, technology continued to expand services and offerings but, while the ponies predict 2012 will be a year of evolution, it looks like technology still isn’t living up to its promise.
read moreEndorsement From USA Today Actually Hurts Sales
A web service found that displaying the USA Today logo on its site hurt business. It just goes to show that even after nearly 30 years, USA Today remains the Rodney Dangerfield of newspapers.
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