Mug Marketing
Your face says a lot about you. With advances in technology, your face may soon say everything about you to marketers.
read moreThe Downside To Upselling
Where there’s commerce, there’s upselling. It works, if done well. But that’s the catch: Clerks often go way over the top. Such pushiness can actually hurt sales.
read moreA Snag In The Zipper
Lane closure ahead? Use the ‘zipper’ method and don’t merge until the last minute. That’s what the state wants us to do. Problem is, Minnesotans can’t grasp the concept. Why not?
read moreChipotle Scores Word-Of-Mouth Win With Item It Might Not Make
Chipotle’s quesarito, a burrito wrapped in a cheese quesadilla, is the Sasquatch of the quick-service restaurant industry. The word of mouth, however, is very real.
read moreIt’s Happening: Veronica Mars The Movie
Fans have been waiting for years with bated breath for this moment to arrive, and now the wait is finally over. Veronica Mars the movie has become a reality. Yes, you heard that right. Veronica Mars the movie, coming to theaters in 2014. Now, I don’t consider myself a superfan – I wasn’t one of the 10,000 fans to [...]
read moreGopher Women’s Hockey: Best Ever
The only teams winning championships in Minnesota these days are women. The Lynx won the WNBA title in 2011 and made the finals in 2012. Meanwhile, the Gopher women’s hockey team just capped a perfect 41-0 season with their second straight NCAA title. So why does anyone hesitate to call this Gophers team the best [...]
read more“House Of Cards” And The Problem With Big Data
Netflix applied Big Data wisdom in creating ‘House of Cards.’ Turns out that as consumers of entertainment, we are so predictable.
read moreHow Often Does A CEO Thank You?
After buying an elliptical machine from 2nd Wind Exercise Equipment, John Reinan received a surprising piece of follow-up correspondence.
read moreRomio, Romio. Where Now Shall I Go, Oh Romio?
It’s no Shakespeare, but this Romio could prove a lifesaver for one desperate mom headed to New York City.
read moreMicro Lending On A New Level
More than 3,000 micro libraries in local communities nationwide help build a movement based on neighbor-to-neighbor book exchanges.
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