Fast Horse | Brands

My Name Is Hurting My Brand

Posted by andrew miller on Mar 13, 2012 in Brands, Social Media | 1 comment

I’m fascinated with names, and it has everything to do with the utter plainness of my own. Andrew Miller. Nothing exotic about that. Andrew Miller does your taxes. Andrew Miller works for the Chamber of Commerce. Andrew Miller teaches 3rd grade math. If Andrew Miller was a car, he would be a 2001 Ford Taurus. [...]

IKEA Launches Video Instructions. Finally.

Posted by George Fiddler on Mar 7, 2012 in Brands, Content Marketing | 0 comments

The big blue building. The inexpensive furniture. The FRUSTRATION of trying to assemble those flat-pack behemoths. To ease customer backlash, IKEA finally made the obvious move of offering online video instructions.

Brand Integration Gone Bad

Posted by Scott Broberg on Mar 2, 2012 in Advertising, Brands, Consumer Impact, Content Marketing | 4 comments

Is it possible that prominent product placement in a network TV show can actually do more harm than good to a brand? The answer is ‘Yes,’ based on a few recent cringe-worthy examples.

Facebook’s Timeline For Brands Raises Red Flags

Posted by Cydney Wuerffel on Mar 1, 2012 in Brands, Social Media | 4 comments

One Facebook-loving Pony takes a hard look at the new Timeline format for Facebook fan pages and discovers that many beloved features are going out with the trash.

Asian Businesses Carving ‘Little Mekong’ Brand In St. Paul

Posted by Bob Ingrassia on Feb 28, 2012 in Brands | 0 comments

A thriving cluster of restaurants and shops hopes a new nickname catches on. Businesses owners want you to explore the sights, sounds and smells along University Avenue.

Gym-Pact: Get Paid To Get Fit

Posted by Scott Broberg on Feb 10, 2012 in Brands, Technology | 2 comments

A clever new mobile app ups the stakes for people who need an extra push to workout. Gym-Pact lets you set your goals for getting to the gym along with a dollar value you’re willing to lose each time you get lazy and miss a scheduled day.

Oprah’s Crumbling Media Empire

Posted by Cydney Wuerffel on Feb 9, 2012 in Brands, Media Industry | 0 comments

A little over a year after the launch of the OWN Network, one pony takes stock of how Oprah’s media empire is holding up.

Jen And Warby Parker, Sittin’ In A Tree …

Posted by jenk on Feb 2, 2012 in Brands, Design, Social Media | 0 comments

Jen’s hubby better watch out. She’s got a massive new crush in her life. It’s Warby Parker. Sexy, stylish with a giving heart. What more could a girl ask?