The Business Of Being 8

A budding entrepreneur turns a fun art project into a business. Sofia, proprietor of Sofia’s Candle Company in Chaska, is one savvy kid!

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Sometimes, You Can’t Run From Effective Marketing

You would think a marketing professional could spot and resist obvious marketing tactics, but Andrew Miller is embraces Nike’s impressive bag of tricks.

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Home Depot Nails It With This Mom

The big-box retailer makes sure a mom’s dreaded trip turns into a great, kid-friendly experience.

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The British Are Coming — And They’re Bringing Music!

We take a look at One Direction, the boy band from the U.K. that has American tweens screaming for the next British invasion.

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The “Godfather” Customer Moment

George is an HBO loyalist. But he’s been tempted many times to drop the service. Just when he’s ready to pull the plug for good, HBO sucks him back in.

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“Showrooming” Threatens To Be Showstopper For Big Box Retailers

Ever check out a product at a store and then rush home to buy it cheaper online? Bricks-and-mortar stores need to do a better job closing sales with shoppers who come in to check out products.

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Crispin CEO Shares Recipe For Building Cider Brand

Cydney sits down with the CEO of a local hard cider company to learn how marketing and branding have contributed to the company’s spectacular growth.

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Local Icon Joins Minnesota Twins Line-Up At Target Field

One of Minnesota’s favorite candy bars, the Salted Nut Roll, makes its debut at Target Field this season.

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Drink Local

Looking for a delicious suggestion? The ponies share what makes their hometown favorite a go-to every time.

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Deep Throat And Razor Blades: A Mystery Solved

Thanks to a new marketing campaign by Gillette, John Reinan learns the answer to another of life’s vexing mysteries.

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