Gym-Pact: Get Paid To Get Fit
A clever new mobile app ups the stakes for people who need an extra push to workout. Gym-Pact lets you set your goals for getting to the gym along with a dollar value you’re willing to lose each time you get lazy and miss a scheduled day.
read moreOprah’s Crumbling Media Empire
A little over a year after the launch of the OWN Network, one pony takes stock of how Oprah’s media empire is holding up.
read moreJen And Warby Parker, Sittin’ In A Tree …
Jen’s hubby better watch out. She’s got a massive new crush in her life. It’s Warby Parker. Sexy, stylish with a giving heart. What more could a girl ask?
read moreLaunching A Super Campaign For A Certain Bowl Game
How Fast Horse is helping Coca-Cola reintroduce its iconic polar bears in time for this weekend’s big game.
read moreHow Many Blades Are Enough?
John Reinan gets a rude shock on a trip to buy razor blades. Apparently, you’re not a real man if you shave with anything less than five blades.
read moreBurger King Delivery: What Do They Have Against Breakfast?
Burger King is testing out delivery service in Washington, D.C. But you can’t get breakfast delivered! What’s up with that?
read morePriceline Kills Off The Negotiator
In an effort to reflect the company’s ‘broader strategy,’ Priceline drops the face of its company for 14 years. We give you the details of the shakeup.
read moreLatest PR Blunder Is A Great Reminder Of What Not To Do
A spectacular customer service blunder remind us that we must not forget the importance of each brand touchpoint.
read moreO Brothers, Where Art Thou?
Smith Brothers cough drops don’t have the high profile they once did. But those bearded brothers were pioneers in marketing.
read moreHelvetica Is SOOO 2011
A design team tackles the monumental task of popularizing Comic Sans. Surprisingly, the team’s work actually makes this much-maligned font look pretty good.
read more
