Reality Television Is No Longer A Cheap Thrill
With the recent announcement of a $15 million contract for Britney Spears on ‘X Factor,’ Cydney looks at how reality TV is no longer a cost-effective programing alternative.
read moreGranting The Death Wishes Of Baby Boomers
Funeral-planning website MyWonderfulLife.com aims to give you the sendoff of your dreams.
read moreDeep Throat And Razor Blades: A Mystery Solved
Thanks to a new marketing campaign by Gillette, John Reinan learns the answer to another of life’s vexing mysteries.
read moreBrand Integration Gone Bad
Is it possible that prominent product placement in a network TV show can actually do more harm than good to a brand? The answer is ‘Yes,’ based on a few recent cringe-worthy examples.
read moreNew Media Kicks Old Media’s Butt (Again)
Facebook’s plan for an IPO starkly illustrates the diverging paths of new and old media.
read moreWelcoming Big Brother
John Reinan goes all apocalyptic on Google’s new privacy policy, which boils down to: Give up your privacy or you’re cut off.
read moreLaunching A Super Campaign For A Certain Bowl Game
How Fast Horse is helping Coca-Cola reintroduce its iconic polar bears in time for this weekend’s big game.
read moreComing Soon to Your Facebook Page: Ambiguous Advertising
Beware! Facebook changes are upon us, yet again, and you may be duped into clicking paid advertising because of misleading wording and new placement.
read morePriceline Kills Off The Negotiator
In an effort to reflect the company’s ‘broader strategy,’ Priceline drops the face of its company for 14 years. We give you the details of the shakeup.
read moreCommercializing The Season
Allison gets a bit giddy when the Target Christmas Champ returns for the holidays. This lady is nuts, hilarious, real and creepy. Allison shares this ad and some of her other holiday faves.
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