meeting in the flesh: a pictorial of minneapolis brand experiences

Posted by on Mar 10, 2010 in Marketing Industry | 4 comments

At social media events around town, I hear a lot of people say how refreshing it is to finally meet in person. I feel the same way about a well designed retail space. Sure, a brand can exist on a web page, look beautiful in print pieces and talk on Twitter, but to meet in the flesh is a breathtaking experience. Typography and the perfect font turns to handwriting on dusty chalkboards and suddenly the brand message is the cashier with dreads handing you your coffee.

The photos below are Minneapolis brands that embrace their space – whether it be a bathroom, front door or dumpster – to create a great, physical brand experience.

Why settle for something canned when it’s so easy to create a personalized, dynamic retail space? These kind of spaces form communities, start conversations and ultimately create brand ambassadors.

Golden Valley Humane Society's sign speaks fluent animal

Decals create a fun environment as you enter the adoption center

Seward Co-op Grocery and Deli

Art in the loading dock

water based sustainable ink on windows

Intermedia Arts

Dunn Bros can create an authentic experience, too

What do the materials say about the brand?

going to the edge

better than Helvetica

back of Muddy Waters

Why buy a sign when you can paint it on? #textures

Twin Cities Green

it's all in the details

Related posts:

  1. Fast Horse "do Grooves" at the Minnesota State Hockey Tournament
  2. Discovering a Brand Story: Selby Avenue
  3. Anishinaabe: Indian Health Board wraps up another Chili Feed
  4. Vacationland Inspiration
  5. Fast Horse Summer Party 2010
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  • http://www.fasthorseinc.com/blog/ Hillary

    Thanks Jake and Alli! Mike: Graffiti on the trash bins is absolutely creating a positive brand experience for their audience – because they are the ones that created it!

  • http://www.fasthorseinc.com Mike Keliher

    “Why buy a sign when you can paint it on? #textures”

    Glad to see I’m not the only person who uses hashtags for effect outside of Twitter. #geeks

    Great post, Hill. Love the photos of Intermedia Arts. But is graffiti on a parking sign and a couple of trash cans (which I’m pretty the garbage company owns, not the building owner) really creating a positive brand experience?

  • Alli

    Beautiful photography!

  • http://www.jakeaszymanski.com/ Jake

    Awesome collection of photos and places. You’ve done a good job at showing how simple it is to really spice up a place and make it a better experience.