New Model for Super Bowl Ads

Posted by on Feb 9, 2010 in Consumer Impact, Marketing Industry | 1 comment

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I want to add a note to Alli’s Super Bowl ad post from yesterday. Tom Fugleberg of OLSON made this point to me in my MinnPost column on the Super Bowl adstravaganza.

Increasingly, these high-profile ad spots are being used as entry points to other marketing efforts. In this year’s Super Bowl, VW’s ad directed viewers to an online game; the Dockers ad referenced a contest.

GoDaddy used its ads to tease longer versions online, and Denny’s used its spots to announce a nationwide promotion offering free Grand Slam breakfasts today. 

It’s just another indication that modern marketing is transitioning toward a seamless model in which many platforms work together. And the agencies that can offer services on the most platforms will be the winners.

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  • http://www.atomicdust.com/blog/ Danielle

    I totally agree. It isn’t enough to just have a commercial advertising your product/service anymore, you have to find a way to tie it in elsewhere. I think it goes along with the idea of having a unified brand. Your brand has to work across ALL platforms, and now, each of those platforms have to support each other.