Trevor's Truth

Posted by on Nov 16, 2009 in Fast Horse, Marketing Industry | 3 comments

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Hello, I’m Trevor and I’m new to Fast Horse. I am not a seasoned veteran of advertising. In fact, I am not seasoned or a veteran. I am, however, familiar with the ups, down, ins, outs and dramatic swings of this crazy business we choose to put long hours, sleepless nights and sometimes dreams of miniscule account details into.

Sisyphus never stopped trying.

Sisyphus never stopped trying.

During my few, action-packed years in advertising I’ve learned many things, some of which, if written, would ensure an immediate decrease in Fast Horse blog readership due to death by boredom. The one thing I’ve learned that I’d like to share is the importance of persistence.

Things in this business don’t often go your way – and without persistence, success can seem impossible. Often ideas that have countless hours of blood, sweat and tears behind them could end up dead if they don’t have a passionate, persistent individual pushing them forward. That passionate person will listen to why the idea might not work, then adapt, make changes and bring it back again and again until it is the spot-on, perfect solution to every problem in the world. Well, maybe not that good, but you get the idea.

Next time you may feel defeated, stay persistent and keep that payoff in mind because as small as it may seem to some, it is going to seem huge to you. I think this woman’s trials and tribulations illustrate this life lesson perfectly.

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  • http://www.fasthorseinc.com Mike Keliher

    I appreciate the importance of persistence, but I’m not so sure that woman should be allowed to drive. If she took the test 950 times, isn’t there a pretty good chance her passed test was just a fluke? Do you really want someone who’s a good drive 1/1000th of the time on the road?

  • Justin Carlson

    Hey Trevor-

    I am graduating with my marketing degree in 3 short weeks. I am very interested in all things “branding” and have found it very difficult to find positions within this category. I am more than willing to have a long term vision with a company and take other responsibilities to start and work my way into that position. Any ideas for me?

    Thanks,

    Justin

  • Trevor

    Justin,
    If you have not yet interned at an advertising agency, I suggest doing so. If you have interned and are still trying to figure out what arena of advertising you want to work in while searching for a job, I suggest researching which agencies you like. After you have a list of agencies you like, contact them and request the opportunity for an informative interview. Informative interviews are a great way to learn about an agency and let them know about your situation, interests and intentions.